Hello, Brain Builder

Vroom Tips™ help you do more with your shared moments. Add learning to mealtime, bathtime, bedtime, or anytime with 1,000+ fun, free activities.

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What is Vroom?

Vroom is a global program of the Bezos Family Foundation. We believe all parents have the potential to create a bright future for their children. Our free, science-based tips and tools help parents and caregivers give children a great start in life today—and an even better future.

Learn more about Vroom
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Why brain building with your child matters so much

Your child’s brain grows the fastest from birth through age 5! Helping them learn now gets them ready for school, friends, and life.

Babies are born ready to learn. And you have what it takes to help them!
Mother sitting in a chair playing with her child on her lap.
The time you spend with your child can help their brain grow strong. Even a few minutes count!
A mother points to something in a tree above and her child looks up to see what it is.
Your child loves to learn from you. Your time together gives them a strong start in life!
Father and child playfully lift their toothbrushes above their heads.
These 5 actions grow your child’s brain power

Use the science of early learning to help your child thrive.

A red illustration of a mother and child. Both are pointing to a butterfly.
Look

Children use their eyes to learn. See what catches your child’s eye and talk about it. Or connect eye-to-eye, then smile, chat, hug, or make funny faces!

A yellow illustration of a mother following her daughter's movements.
Follow

Young children learn best when you follow their lead. Tune into your child’s words, sounds, ideas, and movements! Then respond with your own words and actions.

A purple illustration of father looks into his baby's eyes. The father and baby are babbling back and forth.
Chat

Children’s brains light up when you talk, sing, or make sounds back and forth with them. So chat about your day, food, and what’s around you, or string sounds together for a fun conversation!

A green illustration of a father and child throwing a ball back and forth.
Take Turns

Children learn from taking turns when you play, talk, or explore. After they go, take your turn. Then repeat: they go, you go, they go, you go!

A blue illustration of a mother and child. The mother is asking questions and the child is responding.
Stretch

Children’s brains grow strong when you help them stretch their learning further. Keep a moment going: ask your child a question that starts with what, when, where, how, or why!

Life gets busy. Vroom stays simple.

With Vroom, it's easy to be a brain-builder. Whether you use the Vroom app, Vroom web app, Vroom by Text™, or even print at home, Vroom Tips can always be there when you need them. 1,000+ Vroom Tips, and the brain science behind them, are right at your fingertips!

Use the Vroom app on your phone or computer.
Vroom by Text™ sends customized tips for your child from our virtual coach, Jesse.
Put a Vroom Tip in your bag, near your diapers or on the fridge! (And print an extra to share with a friend!)
Parents and caregivers use Vroom to help kids learn in everyday situations.
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Common Sense Media

Bring Vroom tips into your community or organization and get families excited about brain building

Help children 5 and under learn and develop! Show parents how they can use our fast, free Vroom tips to nurture their child’s learning and become brain-building heroes.